Consider the following pointers before rushing headlong into designing vehicle graphics for a client:
Create a Plan-Of-Action after Researching Your Client
Knowing your client is the path to great vehicle graphic design, just like any other creative undertaking. Don’t start brainstorming probable designs in your mind until after you have discussed with the client about their own brand expectations of composition, message, and color, designs they have seen and liked, and any particular preferences they have in mind. Do your diligent research and check out other designs in the same marketplace. It would greatly help you to bring this information together in a job outline or a brief to make sure that you and your client are on the same page. Visit websites of your client’s competitors to know what they have done with their vehicles.
Restrain From Rushing Headlong Into Your Design Idea
The relentless urge to design and create as soon as an idea strikes, is a strong one for any designer. However, this approach reeks of trouble and will not always provide the client with what they had in mind. To prevent this shot in the dark, it is indispensable to communicate with your client and pay attention to what they have to say about their specific design wants and needs, before starting your design. Develop your conceptual ideas in line with their expectations to alleviate the need for unnecessary redesigns and redundant revisions.
Do Use Bold Design and Colors
Vehicle graphics are known for being exciting, bold, and big, and for good reason; they help your vehicle get noticed by passersby. Designers need to think big when creating their design, and create larger-than-life graphics that are easily conspicuous and memorable. Such a large canvas opens up opportunities to be bold and daring.
Don’t overcrowd your Vehicle design
While vehicle graphics are inherently eye-grabbing and vibrant, it doesn’t justify the fact that you can crowd vehicle surfaces with design elements and imagery. The best vehicle designs are dynamic and a kaleidoscope of colors, while flaunting a high-end level of sophistication in design and composition. It always works to be obvious and simple with your vehicle designs by eliminating all unnecessary clutter and noisy backgrounds to allow the message to take the center stage.
Do Put Your Client’s Message and Brand in the Limelight
A vehicle wrap is unlike print design, which allows viewers time to absorb the message and visuals at leisure. A vehicle design has to be noticed on a mere second’s notice and doesn’t have much time to capture the attention of the viewers. So make sure that your message and brand are instantly memorable and understood.